THE BIG PICTURE
Inbound Marketing strategy is a metrics-based strategy to quantify the interest in your storylines, while uncovering new opportunities to engage clients and prospects. Media coverage and content creation are complementary strategies to drive traffic to your site. Visitor interest is converted into leads by motivating clients and prospects to download content, offer their contact information and opt-in to your email and ongoing re-marketing campaigns.
Media is a key driver of our Inbound strategy. Media coverage brings people to your site, makes for great social media content and motivates visitors to give you contact information to start or expand a relationship. We have 25 years of media relations experience in our key focus areas – financial services, fintech, insurance and real estate.
Awareness and thought leadership are great, but the ultimate goal is new clients or deeper relationship with existing clients. Leads are generated when your ideas and storylines are so compelling, clients and prospects download your content and opt-in to your email and other re-marketing campaigns. When this happens, the result is client acquisition, development and retention.
Interested in how world-class companies succeed at PR & Marketing?
More so than ever, content is king. We can make your original content better. Or, we help you develop your own in the form of white papers, blogs, op-eds, marketing collateral or videos. The steady drumbeat of smart, provocative content gives media a reason to pay attention to you and seek your perspective.
We help thought leaders get the visibility they deserve. We develop the defining storylines for your company, and then place them or adapt them for every channel: the media, social media, video, online and in every piece of collateral.